Rolex Datejust 31 M278288RBR-0041 Cooke-and-Kelvey

Rolex

Datejust 31

Oyster, 31 mm, yellow gold and diamonds

Rolex Guarantee

To ensure the precision and reliability of its timepieces, Rolex submits each watch after assembly to a stringent series of tests. All new Rolex watches purchased from one of the brand’s Official Retailers come with a five-year international guarantee. When you buy a Rolex, the Official Retailer fills out and dates the Rolex guarantee card that certifies your watch’s authenticity.

The green seal

The five-year guarantee which applies to all Rolex models is coupled with the green seal, a symbol of its status as a Superlative Chronometer. This exclusive designation attests that the watch has successfully undergone a series of specific final controls by Rolex in its own laboratories according to its own criteria, in addition to the official COSC certification of its movement.

Rolex presentation box

Every Rolex is delivered in a beautiful green presentation box that is both protector and keeper of the jewel that nests inside it. As the presentation box is also a symbol of giving, it is important, if you are purchasing a gift, that the recipient’s first contact with their Rolex sets the stage for revealing what lies within.

Reference

278288RBR
Model case

Oyster, 31 mm, yellow gold and diamonds
Bezel

Set with diamonds
Water resistance

Waterproof to 100 metres / 330 feet
Movement

Perpetual, mechanical, self-winding
Diameter

31mm
Winding crown

Screw-down, Twinlock double waterproofness system
Spec crystal

Scratch-resistant sapphire, Cyclops lens over the date
Caliber

2236, Manufacture Rolex
Power reserve

Approximately 55 hours
Bracelet

President, semi-circular three-piece links
Material

18 ct yellow gold
Dial

Red ombré set with diamonds
Certification

Superlative Chronometer (COSC + Rolex certification after casing)
Bracelet material

18 ct yellow gold
Clasp

Concealed folding Crownclasp
Gem setting

Diamonds in 18 ct gold settings

Download the brochure

Red ombré dial

The ombré dial features a coloured surface at the centre, progresses to a deep black around the edge. This dial represents the continuity of a design that Rolex introduced in the 1980s and relaunched in 2019. The manufacture of these dials with a concentric gradient involves the application of black lacquer, a delicate operation overseen by a specialist whose task it is to ensure the harmonious transition from colour to darkness.

Diamond-set bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

18 ct yellow gold

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

Model availability

All Rolex watches are assembled by hand with extreme care to meet the brand's high quality standards. Such a level of requirement naturally restricts Rolex's production capacities.

This is why the availability of certain Rolex models may be limited. New Rolex watches are available exclusively from official retailers, who are regularly stocked and independently manage the allocation of watches to customers.

Cooke & Kelvey has the honor of being part of the global network of official Rolex retailers and will be able to inform you about the availability of the different models.