SILVERSMITHS SINCE 1858

Official retailers of Rolex and Tudor watches

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  1. Rolex
  2. Rolex Watches
  3. Datejust
  4. M278384RBR-0008
Rolex Datejust 31 M278384RBR-0008 Cooke-and-Kelvey
Rolex Datejust 31 M278384RBR-0008 Cooke-and-Kelvey
Rolex Datejust 31 M278384RBR-0008 Cooke-and-Kelvey
Rolex Datejust 31 M278384RBR-0008 Cooke-and-Kelvey
Rolex Datejust 31 M278384RBR-0008 Cooke-and-Kelvey
Rolex Datejust 31 M278384RBR-0008 Cooke-and-Kelvey

Rolex

Datejust 31

Oyster, 31 mm, Oystersteel, white gold and diamonds

Rolex Guarantee

To ensure the precision and reliability of its timepieces, Rolex submits each watch after assembly to a stringent series of tests. All new Rolex watches purchased from one of the brand’s Official Retailers come with a five-year international guarantee. When you buy a Rolex, the Official Retailer fills out and dates the Rolex guarantee card that certifies your watch’s authenticity.

The five-year guarantee which applies to all Rolex models is coupled with the green seal, a symbol of its status as a Superlative Chronometer. This exclusive designation attests that the watch has successfully undergone a series of specific final controls by Rolex in its own laboratories according to its own criteria, in addition to the official COSC certification of its movement.

Every Rolex is delivered in a beautiful green presentation box that is both protector and keeper of the jewel that nests inside it. As the presentation box is also a symbol of giving, it is important, if you are purchasing a gift, that the recipient’s first contact with their Rolex sets the stage for revealing what lies within.

  • Reference

    278384RBR

  • Model case

    Oyster, 31 mm, Oystersteel, white gold and diamonds

  • Bezel

    Set with diamonds

  • Water resistance

    Waterproof to 100 metres / 330 feet

  • Movement

    Perpetual, mechanical, self-winding

  • Diameter

    31 mm

  • Winding crown

    Screw-down, Twinlock double waterproofness system

  • Spec crystal

    Scratch-resistant sapphire, Cyclops lens over the date

  • Caliber

    2236, Manufacture Rolex

  • Power reserve

    Approximately 55 hours

  • Bracelet

    Jubilee, five-piece links

  • Material

    White Rolesor - combination of Oystersteel and white gold

  • Dial

    White mother-of-pearl set with diamonds

  • Certification

    Superlative Chronometer (COSC + Rolex certification after casing)

  • Bracelet material

    Oystersteel

  • Clasp

    Concealed folding Crownclasp

  • Gem setting

    Diamonds in 18 ct gold settings

Download the brochure

Mother-of-Pearl Dial

This dial features diamonds in 18 ct gold settings. Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted. At Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.
Mother-of-Pearl Dial

Diamond-set bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
Diamond-set bezel

White Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
White Rolesor
crown-gold

Model availability

Datejust 31
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  • Cooke and Kelvey

    3 Scindia House Janpath, New Delhi

    110001, New Delhi

    India

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