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Cooke & Kelvey Launches a Landmark Rolex Boutique In Kolkata

18.May.2026
5 minutes
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Written by Rubi BG for Cooke & Kelvey

Cooke & Kelvey Launches a Landmark Rolex Boutique In Kolkata

Cooke & Kelvey opens an exclusive Rolex boutique at ITC Royal Bengal,

reviving a historic partnership with the luxury watch brand

The new Rolex Boutique at ITC Royal Bengal, Kolkata — Spanning 2,000 sq ft of curated luxury

The return of Cooke & Kelvey to Kolkata is not a new chapter. It is a continuation of a story that began over a century ago. With the opening of an exclusive Rolex boutique at ITC Royal Bengal, the brand re-establishes its presence in the very city where its legacy first took shape.

Cooke & Kelvey: Where It All Began

Founded in 1858, Cooke & Kelvey grew alongside the erstwhile Calcutta as it evolved into one of the most important centres of trade and culture in the region. The house built its early reputation on fine jewellery and silverware, before becoming one of the most respected names in timekeeping

By the late 19th century, its clocks and pocket watches — many fitted with exceptional Swiss movements — had already become markers I NLINE IMAGE Ideal size: 600–800px of refinement among a discerning clientele

Cooke & Kelvey Calcutta Emporium,where it began (Circa 1858)

Cooke & Kelvey Delhi Emporium (Circa 1858)

Cooke & Kelvey and Rolex: The Partnership

Cooke & Kelvey's association with Rolex took shape in the years after World War I, when a visit to Geneva led to a partnership that would endure for decades. Collections such as the Prince, Oyster Extra Prima, and Oyster Imperial Chronometer became part of that early narrative, bringing a new level of precision and innovation to the region

Stepping Into The Space: Rolex Boutique at ITC Royal Bengal

That legacy finds a contemporary expression in the new Rolex Boutique at ITC Royal Bengal, Kolkata. Spanning 2,000 sq ft, the space is guided by Rolex's global design philosophy, yet feels distinctly at ease in its setting.

The Rolex Vibe: Signature In Green

A deep emerald green wall anchors the boutique, its wave motif referencing the Oyster, the world's first waterproof wristwatch. The colour carries through in restrained accents, creating a visual rhythm that feels cohesive and unmistakable.

"This boutique is envisioned as a landmark for the city — one that reflects the timelessness and stature of Rolex."

YASH KHEMKA, DIRECTOR, COOKE & KELVEY

An address that feels perfectly at home in Kolkata

The opening sits comfortably within Kolkata's evolving luxury landscape, confident without being overt, refined without excess. And for Cooke & Kelvey, being here again feels instinctive. The city has always understood the value of craftsmanship and continuity — and this new space simply brings those ideas into the present, with clarity and quiet confidence.

Good vibes, filling an entire evening

As timeless luxury unfolded through the evening at the new Rolex Boutique by Cooke & Kelvey at ITC Royal Bengal, the city's who's who from creative and business circles gathered to celebrate the grand opening in style. Guests were welcomed into an elegant setting of warm interiors, refined cocktails, and live music, with a contemporary soundscape of alternative, funk, and electronic influences adding energy to the night.

Adding to the experience was a bespoke cocktail menu curated in collaboration with The Brass Room team, inspired by precision, balance, and understated sophistication, mirroring the spirit of Rolex itself. The soirée drew prominent personalities from Kolkata's cultural and business landscape, making the launch not merely a boutique opening, but one of the city's most talked-about luxury gatherings of the season.