Rolex
TUDOR
Silverware
Search with a keyword.
Tudor’s Bold Move in Formula 1®: A Daring Presence on Visa Cash App RB’s Rear Wing
- 24.Mar.2025
5 minutes-
Share This
Written by Rubi BG for Cooke & Kelvey
Tudor’s Bold Move in Formula 1®: A Daring Presence on Visa Cash App RB’s Rear Wing
In motorsport, visibility isn’t just about branding—it’s about making a statement. And for the 2025 Formula 1® season, Tudor’s logo stretches boldly across the rear wing of the Visa Cash App RB Formula 1® (VCARB) cars driven by Yuki Tsunoda and Isack Hadjar. It’s a strategic placement, symbolising speed, performance, and Tudor’s deepening commitment to the sport.
This move builds on the foundation set in 2024 when Tudor first partnered with VCARB, marking its return to the high-octane world of Formula 1®. The expansion of Tudor’s presence on the cars signals not just sponsorship but an alignment of values—daring spirit and relentless pursuit of excellence.
Tudor’s Motorsport Legacy
Tudor’s connection to motorsport isn’t new. Back in the late ’60s, the brand launched the Tudor Watch Racing Team, showcasing its passion for speed and competition. Over the decades, Tudor has supported winning teams during motorsport’s golden era and was actively involved in events like the IMSA Tudor United SportsCar Championship. This history cements its reputation as a brand deeply embedded in high-performance racing.
The Rise of Visa Cash App RB Formula 1® TeamFeatured
Formerly known as Scuderia AlphaTauri, the team underwent a transformative rebranding to become Visa Cash App RB in 2024. This change was more than a new name—it was a strategic move to elevate the team’s standing in Formula 1®.
Now, with the Tudor logo prominently placed on the rear wing for 2025, the brand is quite literally at the forefront of the team’s performance. In F1®, the rear wing plays a crucial role in aerodynamics, helping generate downforce that keeps the car stable at high speeds. Tudor’s presence in this prime position reflects its growing investment in motorsport.
A Shared Vision of Excellence
Eric Pirson, CEO of Tudor, captures the essence of this collaboration: "Tudor has always been fuelled by a daring spirit, a consistent will to do things differently. And this spirit—we call it Born To Dare—is exactly what Visa Cash App RB is demonstrating."
Peter Bayer, CEO of Visa Cash App RB Formula 1® Team, echoes this sentiment: "We are delighted to welcome Tudor to our team. They have a long history in motorsport, dating back to the ’60s when they first got involved in sports car racing, as well as historic racing and rallying."
Tudor on the Track: More Than Just a Logo
Beyond sponsorship, this partnership represents a shared philosophy. Visa Cash App RB’s commitment to challenging the status quo mirrors Tudor’s ethos of pushing boundaries in watchmaking. Just as an F1 team refines every aspect of its performance, Tudor’s watchmaking is a relentless pursuit of precision and innovation.
The partnership ensures Tudor’s branding is prominently displayed on the team’s livery and drivers’ race suits, reinforcing its presence on the global Formula 1® stage. And with its expansion to the rear wing, the collaboration is now more visible.
Featured Selections: TUDOR Watches Favoured by Visa Cash App RB Formula 1® Team
The Visa Cash App RB Formula 1® Team has shown a preference for TUDOR’s Black Bay series, selecting models that resonate with the spirit of high-speed racing. Their featured selections include:
Black Bay Ceramic with Blue Dial A 41mm ceramic case paired with a striking blue dial. The use of ceramic ensures durability—essential for the demanding environment of Formula 1®. The blue dial mirrors the team’s vibrant livery, symbolising unity, and shared vision.
Black Bay Ceramic with Hybrid Strap Options Also in a 41mm ceramic case, this model offers versatility with both hybrid leather and rubber straps, as well as a black fabric strap. These options provide adaptability and comfort, whether on the track or in casual settings.
Black Bay Chrono with Black Leather Bracelet A 41mm steel case chronograph merging TUDOR’s diving heritage with motorsport functionality. Its precision timing caters to the split-second accuracy crucial in racing, while the black leather bracelet adds a classic touch, reflecting the team’s blend of tradition and innovation.
Where to Find the Right Tudor Watch
For enthusiasts eager to experience the precision and craftsmanship of TUDOR’s Black Bay series, these distinguished timepieces are available at Cooke & Kelvey, an esteemed TUDOR retailer in New Delhi. Located at Janpath, Cooke & Kelvey has been serving discerning clientele since the Victorian era, offering an extensive collection of authentic Tudor watches.
Visit Cooke & Kelvey to explore these exceptional watches and discover the perfect Tudor timepiece that resonates with your style and passion for motorsport.
Cooke & Kelvey
Shop This Story
Get an inside perspective on the world of Cooke & Kelvey and discover a curated selection of the latest trends for jewellery and watch lovers
Cooke & Kelvey World
Explore More Blogs
Get an inside perspective on the world of Cooke & Kelvey and discover a curated selection of the latest trends for jewellery and watch lovers
How TUDOR’s Manufacture Shapes Its Watches
Discover how TUDOR’s Manufacture in Le Locle brings precision, technology and watchmaking expertise together to shape its modern mechanical watches.
Tudor Black Bay Ceramic Is Completing the All-Black Look
Tudor’s Black Bay Ceramic gets a matching ceramic bracelet, bringing a more complete expression to its contemporary dive-watch design.
TUDOR's Sustainability Journey: Building Responsible Luxury Watchmaking
Discover how TUDOR is embedding sustainability across design, sourcing, manufacturing and governance behind every timepiece.
More Than a Watch, A Life Remembered: TUDOR’s La Pilota
Discover how TUDOR's La Pilota reveals the true purpose of a watch, not as a luxury item, but as a...
Why the World's Toughest Trails Are Tudor's New Frontier
Why are the world's toughest trail runners wearing the Tudor Ranger? Explore Tudor's latest sporting partnership and its deeper significance.
The ‘Bigger’ Story Behind Tudor's Move Into Grand Sumo
What does Tudor's Grand Sumo partnership really mean? A closer look at Japan, watch culture, and the brand's next chapter.
Tudor Brings Back the Monarch at Centenary Celebrations
Tudor marks its 100th year at Watches and Wonders 2026 with the return of the Monarch, a restrained luxury watch...
The New TUDOR Black Bay Chrono “Carbon 26” Thinks Like A Formula 1 Car
The new TUDOR Black Bay Chrono “Carbon 26” combines carbon fibre construction and Formula 1-inspired engineering in a sharply focused...
Cooke & Kelvey Launches a Landmark Rolex Boutique In Kolkata
The return of Cooke & Kelvey to Kolkata is not a new chapter. It is a continuation of a story...
If These Watches Could Talk: The Stories Tudor’s 2026 New Line Is Trying To Tell
If These Watches Could Talk: The Stories Tudor’s 2026 New Line Is Trying To Tell Written by Rubi BG for...
DISCOVER COOKE & KELVEY
Your destination for curated luxury watches and exquisite silverware.
Visit our exclusive stores in
Chat with us on WhatsApp
Speak to Our Team
Send us an Email
Schedule an Appointment